GRDC News - July 2004

Diversity 2004 Principal Sponsor Continues Leadership Role in Diversity and Inclusion
Kodak Forms new diversity council, online feature, external honors unfold
Eastman Kodak Company's focus on diversity and inclusion continues to gain recognition, as both internal programs and external validation reinforce the company's drive to create a winning and inclusive culture.

Most recently, Kodak announced the formation of a new Senior Executive Diversity and Inclusion Council, which will serve as the company's governing body to set policy and establish, monitor, and ensure aggressive action toward achievement of Kodak's diversity and inclusion goals.

Chairman and CEO Daniel A. Carp will chair the new diversity council, which will continue the work done by Kodak's groundbreaking external diversity advisory panel. From 2001-2003, the external panel studied Kodak's diversity and inclusion efforts, and mapped strategies for the company to broaden its diversity efforts in the future. Creation of a senior management council was one of the external advisors' recommendations.

"The Senior Executive Diversity and Inclusion Council will give our efforts to build a Winning and Inclusive Culture a broader global reach," said Essie L. Calhoun, Kodak's Chief Diversity Officer, and a Kodak vice president. "Our purpose is, in part, to ensure knowledge and practice of diversity and inclusion on a scale significantly greater than within the borders of our North American operations."

Carp and Calhoun will serve as two of the Council's permanent members. Other permanent assignments to the council include Antonio M. Perez, Kodak's President and Chief Operating Officer; Charles S. Brown Jr., Kodak's Chief Administrative Officer, and senior vice president; and Robert L Berman, Director of Human Resources and a Kodak vice president. Three more managers - including Nilde Passanesi, General Manager, Global Sites, Global Manufacturing & Logistics, and Kodak Brazil Site Manager - serve in rotating positions on the council.

New Internet feature highlights Cuban children's photography
A group of photographers and teachers from the U.S. visited Cuba during the summer of 2003, intent on introducing the joys of picture taking and storytelling to a small group of Havana youths. The results of that activity form the basis for "Calidoscopio Cubano," a new online interactive feature on Kodak's web site. The feature marks the first dual-language, dual-site content on the Kodak web site.

Resolution Support Services
Kodak's Resolution Support Services - which provides alternative dispute resolution through peer-panels and single adjudicators for employees with workplace issues - received nationwide visibility in 2003 and early 2004, with articles in the Washington Post, Wall Street Journal, and HR Magazine. More than 250 employees have had concerns reviewed through this process as of June 2004. For 2004, Kodak managers are taking part in a leadership training program to update them on the purpose, processes and benefits of RSS. The training is incorporated into the standard "Frontline Leadership Excellence" for managers and supervisors at Kodak.

Driving for Diversity
In April, Kodak today announced its participation in NASCAR's groundbreaking "Drive for Diversity" program. Kodak now sponsors Bobby Hamilton Racing's No. 77 Dodge for the 2004 NASCAR Dodge Weekly Series races at the Music City Motorplex in Nashville, Tennessee, with 19-year-old Joe Henderson (an African American) chosen to drive the Kodak Perfect Touch Dodge.

"The Drive for Diversity program creates opportunities for people of color to share and develop in the NASCAR experience, and Kodak is extremely proud to help pioneer this program," said Calhoun. "This is a unique learning experience for all the participants, as well as an event in which the Nashville racing community can take part."

Kodak recently named Gregory T. Walker as Director and Vice President of Multicultural Marketing. Walker will continue his responsibilities as Director and Division Vice President, Alliance and Presence Marketing, and will continue to operate from Kodak's Atlanta offices.

"Multicultural marketing is important to Kodak, as we serve new customers with new products that help them capture images in exciting ways," said Carl E. Gustin Jr., Chief Marketing Officer and a Kodak senior vice president. "Greg brings a special perspective to his new assignment, blending his experiences with Kodak's Olympics sponsorship and his marketing expertise from our consumer businesses."

As director of multicultural marketing, Walker takes on a worldwide role dedicated to influencing and expanding Kodak's marketing and business opportunities to reach people of color, seniors, people with disabilities and those of varied sexual orientation and ethnic backgrounds.

In May, Business Ethics magazine ranked Kodak among the "100 Best Corporate Citizens" for 2004. This is the fourth year that Kodak has appeared on the "Best" list, which is based on an analysis of 1,000 companies. Kodak ranked 58th on the publication's list. Now in its fifth year, the ranking is based on quantitative measures of corporate service to seven stakeholder groups: shareholders, employees, customers, the community, the environment, overseas stakeholders, and women and minorities.

Business Ethics praised Kodak's cutting-edge, anti-discrimination policies for gay, bisexual, and transgender employees. The company also scored favorably in the rankings for its fair treatment of minorities and women, and employees overall. The recognition adds to a growing list of accolades Kodak has earned for its diversity and inclusion initiatives. The company's recent honors include:

  • Kodak named to Fortune magazine's "Top 50 Companies for Minorities," June 2004.
  • Kodak Named Among Top 50 U.S. Companies for Diversity by Diversity Inc. in April 2004.
  • Kodak Ranked No. 6 on DiversityInc.'s Top Companies for Gay-Lesbian-Bisexual-Transgender Employees (April 2004).
  • Kodak Named to Diversity Best Practices/Business Womens' Network's 2004 "Best of the Best - Corporate Awards for Diversity and Women" Top Ten List (No. 6) - February 2004.
  • Hispanic Engineer & Information Technology Names Kodak's Antonio Perez and Stevan Ramirez to its list of 50 Most Important Hispanics in Technology and Business (April 2004).

For additional details on Kodak's diversity and inclusion activities, please visit




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